As Presidents Day approaches, it’s time to start planning your holiday email marketing campaigns. With everyone from retailers to travel sites trying to grab attention, it’s essential to optimize your Presidents Day email subject lines.
After all, a compelling subject line can make the difference between an email being opened or overlooked. Follow these tips to create Presidents Day email subject lines that boost engagement.
Conduct Thorough Keyword Research
The foundation of effective SEO subject lines is meticulous keyword research. Using tools like Google Keyword Planner and SEMrush, find relevant keywords and phrases related to Presidents Day.
For instance, target keywords could include:
- Presidents Day
- Presidents Day weekend
- Presidents Day sales
- Memorial Day
Also, research keywords around:
- Patriotic themes
- Famous presidents like Washington and Lincoln
- Long weekend activities
- Email marketing best practices
Incorporate the most popular and specific keywords into your Presidents Day email subject lines. This helps ensure your emails show up in relevant searches.
Keep Subject Lines Concise
Length matters when it comes to email subject lines. Research shows that subject lines around 50 characters in length get the highest open rates.
Anything longer risks getting cut off on smaller screens. Avoid rambling or overstuffing your subject line. Be clear and concise.
Personalize When Possible
Personalized subject lines can deliver up to 26% higher open rates. Even small personalization signals like including the recipient’s first name grab attention.
- Hey [First Name], check out our Presidents Day deals!
- Don’t miss our epic Presidents Day sale!
Simple personalization makes each subscriber feel acknowledged. Just be sure to keep it concise.
Use Emojis Sparingly
Emojis can be eye-catching when used well. But overusing emojis or using ones that don’t fit your brand can backfire.
Test a few relevant emojis like flags or celebratory icons. But don’t let them detract from your core message.
Not all email clients support emojis either. Use them sparingly until you see positive results.
Test Different Subject Line Options
The best way to optimize your Presidents Day email subject lines is to test different options against each other. Using A/B testing, send one version to half of your list and another version to the rest.
Track open and click-through rates to see which subject line performs better. Testing can reveal surprising results, so don’t rely on assumptions.
Focus on Patriotic & Presidential Themes
Since Presidents Day centers around U.S. presidents and patriotism, incorporate relevant keywords. For example:
- Celebrate freedom
- Honor our leaders
- Salute the red, white, & blue
- Lincoln’s legacy
References to well-known presidents like Washington, Lincoln, and Kennedy tend to resonate.
Highlight the Long Weekend
For many, Presidents Day equals a 3-day weekend. For retailers, it’s a major sales opportunity.
Emphasize the extra day off in your subject line to get attention. For example:
- Take advantage of the long weekend
- Let the 3-day deals begin!
- Your guide to Presidents Day weekend fun
This long weekend angle engages recipients eager to maximize their time off.
Appeal to Different Audiences
Your subscribers all have unique interests and priorities. That’s why it pays to test the Presidents Day email subject lines tailored to different demographics.
For example, history buffs may appreciate presidential trivia or quotes in a subject line. Parents want family-friendly weekend activities. Patriotic subscribers love everything red, white, and blue.
Send different subject line versions to segments of your list to determine which resonates best.
Avoid Overused Tactics
Some common email marketing tactics actually hurt performance. For example, avoid ALL CAPS in your subject line, as many recipients see this as aggressive.
Excessive punctuation like Don’t Miss Out!!!! also tends to backfire. Keep formatting simple and let your message shine through.
Make Messages Urgent
Since Presidents Day is a major sales opportunity for brands, limited-time deals abound. Urgency prompts faster action.
Use language like “Ends tonight!” or “48 hours only!” to convey expiring offers. But be sure urgency claims are honest.
Give clear calls-to-action like “Get the deal here” so users know how to redeem offers easily.
Inspire with Quotes
Relevant quotes from U.S. presidents can captivate interest. For example:
- “In the truest sense, freedom cannot be bestowed; it must be achieved.” – F.D. Roosevelt
- “I’m not concerned about the very poor.” – A. Lincoln
Choose quotes that resonate with your brand values for maximum impact.
Ask Thoughtful Questions
Well-phrased questions can pique curiosity in your subject line. For example:
- What does freedom mean to you?
- Who’s your favorite U.S. president?
This gives recipients a reason to open your email. Just ensure questions are relevant and thoughtful.
Include Actionable Details
Subject lines that tell recipients what to expect perform better. For example:
- Get 25% off our bestselling items
- This weekend only: Enjoy free shipping
Give clear specifics on deals, discounts, or promotions being offered to motivate opens.
Examples of Presidents Day Email Subject Lines for Inspiration
Here are some examples of stellar Presidents Day email subject lines for inspiration:
- Celebrate good times – enjoy 25% off sitewide!
- Presidents Day Sale! Save up to 40% on memory foam mattresses
- ⭐️Our biggest sale of the year starts now!⭐️
- Hey [First Name]! Enjoy 20% off your order this long weekend.
Review examples from top brands to spark ideas. Just be sure to put your own creative stamp on whatever subject lines you use.
Follow General Best Practices
Beyond the Presidents Day angle, don’t forget general best practices that apply to all subject line writing:
- Keep lines short, scannable and compelling
- Personalize when possible
- Incorporate power words: Exclusive, new, free, sale, last chance
- A/B test different options
- Review analytics to identify what works
Great subject lines combine art and science. Always be testing and optimizing based on data.
Crafting compelling Presidents Day email subject lines takes both creativity and optimization. By focusing on critical elements like personalization, urgency, and concise copy, you can boost engagement rates.
Consider using a platform like Typeshare to assist with professional idea generation, writing templates, and publishing. With these Typeshare coupons, you can access these tools at the best possible prices.
Approach your subject lines as thoughtfully as you would the body content. Research relevant keywords, test different options, and always keep core brand values in mind. With some strategic effort, your Presidents Day campaigns will stand out in crowded inboxes.
What tips do you have for optimizing holiday email subject lines? Share your thoughts in the comments below!