Our mission has always been to make achieving Great Hair easy for everyone
Great Hair doesn’t have to be fussy or time-intensive.
We lead with products that are easy to use and do what they say on the tin – whatever your hair type.
All you need to achieve great hair, everyday. Includes our styling heroes: AEC & Zhoosh, alongside a Wet Bag.
We think ‘salons’ can seem outdated. So instead, we create destination places that reflect how you live your life today. Think game-changing spaces where you can work, play or chill: we bring you the best beauty treatments and products – then you leave with simply Great Hair.
Marie Claire Awards
Winner: Best Volumiser
Cosmopolitan Beauty Awards
Winner: Best Texture Foam
Style Beauty Awards Nominee:
Best Hair Game Changer
The Times:
20 Best Beauty Cheats
Harper's Bazaar:
Beauty Innovation of the Week
SheerLuxe:
Best Beauty Buys of 2021
Cosmopolitan:
Best Hair Mousse for Bouncy Curls and Serious Volume
